Marketing strategies and their effect on sales growth at taichan and grills Medan Johor
DOI:
https://doi.org/10.35335/ijafibs.v13i1.344Kata Kunci:
Location, Promotion, Sales VolumeAbstrak
This research aims to determine how much influence promotion and location on sales volume at Taichan and Grills. The research methodology used is descriptive quantitative method. The population in this study is unkwown. The technique for determining the number of samples used in this study used is Hair technique and amounted to 100 respondents. The research method used is the technique of collecting data through questionnaires distribution, library research and field research which is carried out systematically based on the research objectives. The analytical method used to solve the problem and prove the hypothesis is descriptive analysis, regression analysis. This analysis includes validity and reliability, classic assumption test, multiple regression analysis, hypothesis testing through t and F test, and test the coefficient of determination (R2). Promotion dan location variables partially had a positive and significant on Sales Volume at Taichan and Grills Karya Wisata Medan Johor. Promotion and Location variables simultaneously had a positive and significant on Sales Volume at Taichan and Grills Karya Wisata Medan Johor.
Referensi
Ago, G., Bayu, B., Hierdawati, T., Gani, I. P., & Sucandrawati, N. L. K. A. S. (2023). Selection of marketing Strategies through online marketing platforms for MSMES. Jurnal Ekonomi, 12(01), 874–878.
Akinseye, E. M., Onimole, S. O., Ekundayo, O. A., & Adebusoye, A. B. (2022). Impact of marketing strategies on organizational growth: A study of selected industries in Lagos State Nigeria. International Journal of Business and Economics Research, 11(1), 1–7.
Ali, K. A., Ameen, A. A. M. A., & Tirwanshi, K. F. A. (2024). The Impact of Marketing Strategy on the Sales Performance: A study of Micro and Small enterprises’ owners. IROCAMM-International Review Of Communication And Marketing Mix, 7(1), 65–86.
Ali, S., Khan, K., Haider, S., & Rehman, A. (2024). Analyzing the impact of green marketing strategies on the environmental performance and market performance of companies in the consumer goods sector. Journal of Policy Research, 9(4).
Anderson, S. J., Chintagunta, P. K., & Vilcassim, N. (2024). Virtual collaboration technology and international business coaching: Examining the impact on marketing strategies and sales. Marketing Science, 43(3), 637–672.
Bohórquez, E., Pérez, M., Alvarez, R., & Villón, S. (2022). Marketing Strategies and Sales: Key Factors for Positioning and Growth in the Market. International Conference on Marketing and Technologies, 371–383.
Bondarenko, V., & Vyshnivska, B. (2023). Promotional marketing as a method of increasing sales. Three Seas Economic Journal, 4(2), 21–28.
Githinji, S., & Nyaga, G. N. (2022). Marketing strategies: do they influence the growth of small and medium enterprises in Kenya. International Journal of Social Sciences and Information Technology, 8(6), 76–84.
Ijomah, T. I., Idemudia, C., Eyo-Udo, N. L., & Anjorin, K. F. (2024). Innovative digital marketing strategies for SMEs: Driving competitive advantage and sustainable growth. International Journal of Management & Entrepreneurship Research, 6(7), 2173–2188.
Muhimmah, K., & Rofiki, M. (2021). Strategi Pemasaran Online Shop: Upaya Untuk Meningkatkan Volume Penjualan. Jurnal Istiqro, 7(2), 203–219.
Mushi, H. M. (2024). Digital marketing strategies and SMEs performance in Tanzania: insights, impact, and implications. Cogent Business & Management, 11(1), 2415533.
Nwabekee, U. S., Abdul-Azeez, O. Y., Agu, E. E., & Ignatius, T. (2024). Digital transformation in marketing strategies: The role of data analytics and CRM tools. International Journal of Frontline Research in Science and Technology, 3(2), 55–72.
Pisică, D., Dammers, R., Boersma, E., & Volovici, V. (2022). Tenets of good practice in regression analysis. A brief tutorial. World Neurosurgery, 161, 230–239.
Potwora, M., Zakryzhevska, I., Mostova, A., Kyrkovskyi, V., & Saienko, V. (2023). Marketing strategies in e-commerce: personalised content, recommendations, and increased customer trust. Financial and Credit Activity: Problems of Theory and Practice, 5(52), 562–573.
Rodríguez, L. F. M., Bazán, Z. A., Dante, A. C., Cueva, F. E. I., Calla, W. C., & Chota, R. M. (2023). Digital Marketing Strategies and Their Impact on Competitive Advantage: A Focus on Strategic Management. Migration Letters, 21, 624–637.
Sajili, M., Kinanti, L. A. B., & Rudhan, A. M. (2024). Rise of AI: Transforming Data Analytics in Marketing Strategies. Journal of Economic Bussines and Accounting (Costing), 7(4), 7216–7221.
Sanbella, L., Van Versie, I., & Audiah, S. (2024). Online marketing strategy optimization to increase sales and e-commerce development: An integrated approach in the digital age. Startupreneur Business Digital (SABDA Journal), 3(1), 54–66.
Sari, D. P., Safitri, U. R., & Ariestanto, A. F. (2022). PENGARUH MARKETING MIX TERHADAP PENJUALAN ANEKA SWALAYAN DI SIMO BOYOLALI. EKOBIS: Jurnal Ilmu Manajemen Dan Akuntansi, 10(1), 25–36.
Semenda, O., Sokolova, Y., Korovina, O., Bratko, O., & Polishchuk, I. (2024). Using social media analysis to improve E-commerce marketing strategies. International Review of Management and Marketing, 14(4), 61–71.
Sharma, K. K., Tomar, M., & Tadimarri, A. (2023). Unlocking sales potential: How AI revolutionizes marketing strategies. Journal of Knowledge Learning and Science Technology ISSN: 2959-6386 (Online), 2(2), 231–250.
Sudi, D. M. (2024). Sustainable Marketing Strategies for SMEs: The Impact of Customer Engagement on Business Growth in the Context of Environmental Sustainability. Journal of Contemporary Administration and Management (ADMAN), 2(1), 512–519.
Sudirjo, F. (2023). Marketing strategy in improving product competitiveness in the global market. Journal of Contemporary Administration and Management (ADMAN), 1(2), 63–69.
Tabuena, A. C., Necio, S. M. L., Macaspac, K. K., Bernardo, M. P. E., Domingo, D. I., & De Leon, P. D. M. (2022). A literature review on digital marketing strategies and its impact on online business sellers during the COVID-19 crisis. Asian Journal of Management, Entrepreneurship and Social Science, 2(01), 141–153.
Willie, M. M. (2024). Optimizing Marketing Strategies and Expenses in Medical Schemes, South Africa: Challenges and Solutions. Golden Ratio of Marketing and Applied Psychology of Business, 4(2), 109–111.
Wu, C., & Monfort, A. (2023). Role of artificial intelligence in marketing strategies and performance. Psychology & Marketing, 40(3), 484–496.
Zech, A., Hollander, K., Junge, A., Steib, S., Groll, A., Heiner, J., Nowak, F., Pfeiffer, D., & Rahlf, A. L. (2022). Sex differences in injury rates in team-sport athletes: a systematic review and meta-regression analysis. Journal of Sport and Health Science, 11(1), 104–114.
Unduhan
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2025 International Journal of Applied Finance and Business Studies
Artikel ini berlisensi Creative Commons Attribution-NonCommercial 4.0 International License.
