International Journal of Applied Finance and Business Studies

The influence of perceived emotional value and visual packaging on purchase intention toward Garnier cosmetics in Batam city

2026-06-03T07:22:37+00:00

This study examines the influence of visual packaging and perceived emotional value on consumers’ purchase intention toward Garnier cosmetics in Batam City. A quantitative approach with a cross-sectional survey design was employed using structured questionnaires distributed to 100 Garnier consumers selected through purposive sampling. Data were analyzed using descriptive statistics, validity and reliability tests, classical assumption tests, multiple linear regression, coefficient of determination analysis, and hypothesis testing. The findings indicate that visual packaging and perceived emotional value are perceived positively by consumers and significantly affect purchase intention. Visual packaging has a positive and significant effect on purchase intention (β = 0.232; t = 2.685; p = 0.009), while perceived emotional value exerts a stronger positive and significant effect (β = 0.764; t = 8.345; p = 0.000). Simultaneously, both variables significantly influence purchase intention (F = 327.090; p = 0.000) and explain 86.8% of the variance in purchase intention (Adjusted R² = 0.868). These results demonstrate that attractive packaging and positive emotional experiences play important roles in strengthening consumer buying interest, with perceived emotional value emerging as the dominant determinant of purchase intention toward Garnier cosmetics in Batam City.

The influence of attitude toward behavior and social media on customer intention on the SeaBank application

2026-04-08T04:37:50+00:00

This study examines how behavioral attitudes and social media shape customers’ intentions to adopt SeaBank digital banking service. Rapid fintech growth has pushed banks to enchance digital offerings and attract broadr user bases. Using quatitative methods, data come from 48 respondents via structured questionnaire and the sampling technique used in this study was purposive sampling. Data was conducted using the PLS-SEM revealed that behavioral attitudes significantly boost customer intentions, while social media shows a positive but non-significant impact. The model accounts for 38.8% of intention variance, highlighting attitudes as the dominant driver over social media in digital banking uptake.

The influence of brand positioning brand image and price perception on repurchase intention toward finally found you skincare products in Batam city

2026-05-26T04:54:07+00:00

This study examined the influence of brand positioning, brand image, and price perception on consumers’ repurchase intention toward Finally Found You skincare products in Batam City. The research applied a quantitative approach using a survey method with purposive sampling techniques involving 100 respondents who had previously used the product. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS 29. The findings demonstrated that brand positioning, brand image, and price perception each had a positive and statistically significant effect on repurchase intention, both partially and simultaneously. Brand positioning strengthened consumer recognition and confidence toward the product, while brand image enhanced trust and emotional attachment to the brand. Price perception also contributed significantly, indicating that consumers perceived the products as competitively priced and aligned with the quality and benefits received. Simultaneous testing confirmed that the three independent variables collectively explained a substantial proportion of the variation in repurchase intention. The study highlights the importance of strategic brand management and pricing policies in strengthening customer loyalty and sustaining competitiveness within the Indonesian skincare industry.

The influence of security and ease of use on purchasing decisions through the shopee application in Batam city

2026-05-26T04:30:48+00:00

This study examines the influence of security and ease of use on purchasing decisions among Shopee users in Batam City. The research employed a causal associative quantitative approach using primary data collected through questionnaires distributed to 100 respondents selected through purposive sampling. Data analysis was conducted using SPSS version 27, including validity, reliability, classical assumption, multiple linear regression, coefficient of determination, t-test, and F-test analyses. The findings indicate that security has a positive and significant effect on purchasing decisions, as reflected by a t-value of 4.487 and a significance level of 0.001. Ease of use also demonstrates a positive and significant influence on purchasing decisions, with a t-value of 5.139 and a significance value of 0.001. Simultaneously, security and ease of use significantly affect purchasing decisions, supported by an F-value of 85.968 and a significance level of 0.001. The coefficient of determination shows that both variables explain 63.9% of the variation in purchasing decisions, while the remaining 36.1% is influenced by other factors outside the study. The results suggest that stronger application security and higher usability increase consumer confidence and convenience, thereby encouraging online purchasing decisions through the Shopee platform in Batam City.

The influence of E-WOM, brand image, and brand trust on purchasing decisions of skintific skincare products in Batam city

2026-05-19T14:38:27+00:00

This study examines the influence of Electronic Word of Mouth (E-WOM), Brand Image, and Brand Trust on purchasing decisions for Skintific skincare products in Batam City. The research employed a quantitative approach using questionnaire data collected from 150 respondents who had purchased and used Skintific products. Data analysis was conducted using SPSS version 26, including validity, reliability, classical assumption, multiple linear regression, coefficient of determination, and hypothesis testing. The findings revealed that E-WOM, Brand Image, and Brand Trust each had a positive and significant effect on purchasing decisions. Simultaneously, these variables also significantly influenced purchasing decisions, with the coefficient of determination indicating that 85.6% of purchasing decision variation could be explained by the three independent variables. The results demonstrate that positive digital reviews, strong brand perception, and consumer trust play essential roles in encouraging consumer purchasing behavior toward Skintific skincare products. These findings highlight the importance of maintaining product quality, strengthening brand reputation, and optimizing digital consumer engagement to improve purchasing decisions in the competitive skincare industry.

Xiaomi corporation's expansion motives into the Indonesian smartphone market (2014–2019)

2026-05-11T10:10:32+00:00

This study aims to explain Xiaomi Corporation’s expansion motives into the Indonesian smartphone market during 2014–2019 using the Springboard Perspective framework. The research problem arises from the increasing role of emerging market multinationals (EM MNEs) that expand into emerging markets to strengthen their global position. This study employs a qualitative descriptive method with a literature review approach. Data were collected from market research reports, government regulations, official company releases, and media publications. The data were analyzed using content analysis to identify findings based on asset-seeking and opportunity-seeking categories. The results reveal that Xiaomi’s expansion reflects a combination of asset-seeking and opportunity-seeking motives implemented simultaneously. On the asset-seeking side, Xiaomi established local assembly facilities and partnered with Erajaya for distribution networks and after-sales services, thereby overcoming latecomer disadvantages and reducing operational costs. On the opportunity-seeking side, Xiaomi leveraged Indonesia’s large, price-sensitive market, bypassed regulatory barriers through local investment, and exploited global scale advantages to offer competitive pricing. These findings confirm the proposition of the Springboard Perspective that EM MNEs use international expansion as a means to overcome home-country capability gaps while consolidating their global positions.

The influence of product quality, brand image, and electronic word of mouth on purchase decisions of Glad2Glow products on tiktok shop in Batam city

2026-06-03T07:33:44+00:00

This study examines the influence of Product Quality, Brand Image, and Electronic Word of Mouth (E-WOM) on consumers’ Purchase Decisions regarding Glad2Glow products on TikTok Shop in Batam City. A quantitative approach was employed using a survey method, with data collected from 100 respondents selected through purposive sampling. Primary data were obtained through questionnaires measured using a five-point Likert scale and analyzed using multiple linear regression with SPSS 26. The results indicate that Product Quality, Brand Image, and E-WOM each have a positive and significant effect on Purchase Decisions. Product Quality significantly enhances consumer confidence through product durability, material quality, conformity with product descriptions, and performance. Brand Image positively affects purchasing behavior by strengthening consumer trust and perceptions of brand superiority and uniqueness. E-WOM exerts the strongest influence, demonstrating the importance of online reviews, recommendations, and digital interactions in shaping consumer decisions. Simultaneous testing confirms that Product Quality, Brand Image, and E-WOM collectively have a significant effect on Purchase Decisions. The coefficient of determination shows that these variables explain 89.3% of the variance in Purchase Decisions, while 10.7% is explained by other factors not included in the model. The findings highlight the importance of maintaining product quality, strengthening brand image, and optimizing positive E-WOM strategies to improve consumer purchasing decisions in digital marketplace environments.

The influence of consumer perception, product quality, and brand image on purchasing decisions of pixy products in Batam city

2026-05-26T03:31:48+00:00

This study examines the influence of consumer perception, product quality, and brand image on purchasing decisions for Pixy products in Batam City. The research applied a quantitative survey approach using questionnaires distributed to 119 respondents who had purchased or used Pixy products. Data were analyzed using multiple linear regression with the assistance of SPSS 25. The findings indicate that consumer perception, product quality, and brand image each have a positive and significant effect on purchasing decisions. Consumer perception was influenced by product accessibility, service quality, product completeness, and price suitability, while product quality was reflected through performance, safety, reliability, and conformity with consumer expectations. Brand image also contributed significantly by strengthening consumer trust and confidence in Pixy products. Simultaneously, all independent variables significantly influenced purchasing decisions, with the coefficient of determination showing that the model explained 63.8% of the variation in purchasing decisions. The study concludes that improving positive consumer perception, maintaining product quality, and strengthening brand image are important strategies for increasing consumer purchasing decisions in the competitive cosmetic industry.

The influence of work motivation, loyalty, and employee quality on employee performance at PT Ho Wah Genting Batam

2026-05-26T03:40:31+00:00

This study examined the influence of work motivation, loyalty, and employee quality on employee performance at PT Ho Wah Genting Batam. The research applied a quantitative descriptive and causal approach using primary data collected through questionnaires distributed to 152 employees selected from a population of 250 production department employees based on the Krejcie and Morgan sampling table. Data were analyzed using SPSS 26 through descriptive statistics, validity and reliability tests, classical assumption tests, multiple linear regression, coefficient of determination, t-test, and F-test. The findings demonstrated that work motivation, loyalty, and employee quality positively and significantly affected employee performance both partially and simultaneously. The t-test results showed that work motivation had a significant effect on employee performance with a significance value of 0.029, loyalty with 0.005, and employee quality with 0.022, all below the 0.05 threshold. Simultaneously, the variables significantly influenced employee performance, as reflected by an F-count of 103.603 and a significance value of 0.000. The coefficient of determination indicated that 34.6% of employee performance variation could be explained by work motivation, loyalty, and employee quality, while the remaining percentage was influenced by other variables outside the research model. These findings confirm that improving employee motivation, strengthening organizational loyalty, and enhancing employee quality are essential strategies for optimizing employee performance within manufacturing companies.

The effect of flexible working and job satisfaction on employee productivity at STIE GICI Depok

2026-05-29T10:12:52+00:00

This study aims to analyze the influence of flexible working and job satisfaction on employee productivity at STIE GICI. The research method used is a quantitative approach with data collection techniques through questionnaires to employees. The research sample used saturated sampling techniques, so that the entire population was used as respondents. Data analysis was carried out using multiple linear regression with the help of SPSS. The results of the study showed that partially flexible working had a positive and significant effect on employee productivity with a t-count value of 8.496 and a significance of 0.000. Job satisfaction also has a positive and significant effect on employee productivity with a t-count value of 4.351 and a significance of 0.000. Simultaneously, both variables had a significant effect on productivity with an F-calculated value of 49.872. The determination coefficient value of 54.4% shows that flexible working and job satisfaction can explain employee productivity.