Herawati, Novita, and Irsal Fauzi. “Green Marketing and Omnichannel Strategies on Purchase Decisions: The Mediating Role of Disruptive Marketing Innovation”. International Journal of Applied Finance and Business Studies 13, no. 4 (March 30, 2026): 751–761. Accessed June 18, 2026. https://ijafibs.pelnus.ac.id/index.php/ijafibs/article/view/470.