Sihombing, D. ., and S. G. . Tambunan. “Local Wisdom-Based Hotel Management Strategy in Strengthening the Destination Branding of Tanah Karo Tourism”. International Journal of Applied Finance and Business Studies, vol. 14, no. 2, Aug. 2026, pp. 289-9, doi:10.35335/ijafibs.v14i2.512.