Tirtayasa, satria, Hery Syahrial, Nasib and Beby Nofriza (2022) “The Effect of Market Orientation and Product Innovation on Performance-Mediated Competitive Advantage Marketing(Case Study of MSME Boutiq Women in Medan Market Center)”, International Journal of Applied Finance and Business Studies, 10(1), pp. 23–30. doi: 10.35335/ijafibs.v10i1.47.