Efendi, Faturahman, and Irsal Fauzi. 2026. “Building Brand Awareness for Local Skincare Brand glad2glow: The Role of UGC, Testimonials, and Audience Engagement on Tiktok”. International Journal of Applied Finance and Business Studies 13 (4):731-41. https://doi.org/10.35335/ijafibs.v13i4.468.