ARFAH, L. Implementing ai-driven digital marketing strategies in fashion MSMEs: An analysis of adoption and entrepreneurial practices. International Journal of Applied Finance and Business Studies, [S. l.], v. 13, n. 1, p. 148–157, 2025. DOI: 10.35335/ijafibs.v13i1.358. Disponível em: https://ijafibs.pelnus.ac.id/index.php/ijafibs/article/view/358. Acesso em: 16 apr. 2026.