WIJAYANTI, N. .; WAGIYEM, W. . Strategy for building customer loyalty amidst shifting consumer behavior: Mediating role of purchase intention . International Journal of Applied Finance and Business Studies, [S. l.], v. 13, n. 1, p. 112–120, 2025. DOI: 10.35335/ijafibs.v13i1.356. Disponível em: https://ijafibs.pelnus.ac.id/index.php/ijafibs/article/view/356. Acesso em: 18 apr. 2026.