SAPUTRA, T. C.; FADHILAH, S. M.; MANGKUTO, S. U.; HEIKAL, J. . Segmentation, targeting and positioning analysis using k-means clustering model: A case study of the laptop market in Indonesia. International Journal of Applied Finance and Business Studies, [S. l.], v. 12, n. 2, p. 195–203, 2024. DOI: 10.35335/ijafibs.v12i2.313. Disponível em: https://ijafibs.pelnus.ac.id/index.php/ijafibs/article/view/313. Acesso em: 16 apr. 2026.