Lesmana, H. , Margono, H. and Amir, J. 2025. An optimizing communication channels, message relevance for anti-online gambling campaigns: The critical role of public awareness as a mediator. International Journal of Applied Finance and Business Studies. 13, 1 (Apr. 2025), 10–19. DOI:https://doi.org/10.35335/ijafibs.v13i1.334.