Rosniati, R., Heriyadi, H., Afifah, N., Pebrianti, W. and Setiawan, H. 2023. The influence of live streaming shopping, online customer reviews, and affiliate marketing on impulse buying trought customer trust in e-commerce shopee . International Journal of Applied Finance and Business Studies. 11, 3 (Dec. 2023), 460–472. DOI:https://doi.org/10.35335/ijafibs.v11i3.171.